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Utilizing Conflict to
Create a Positive School Culture

by Nic Cooper
Cooper, McCoy & Associates
e-mail: NCooper617@aol.com
(Click
here for a print friendly version.)
(A photo from our 2006
Summer Leadership Institute.)
Charged with developing teams and professional
learning communities, principals find themselves often
facing the debilitating obstacle of resolving conflicts
that threaten the culture needed to make this happen.
Teachers are passionate about what they do. They developed
their own style and approach. They are accustomed to
working alone.
In addition, there are the day-to-day
issues that create tension and hard feelings among
staff and weaken the desire to work together. Issues
like following an agreed-upon rule (e.g., no eating
in the classroom), not following through on responsibilities,
and acquiescing to a student or parent too easily,
take on a heightened significance when teachers are
charged with working together more intimately or making
themselves more vulnerable by discussing how they approach
their work.
Conflicts in organizations
There is a dynamic that occurs in any
organization when conflicts occur. It is described
as referred pain. Much as someone who develops a heart
condition feels the symptoms as a pain in their arm
or chin and not necessarily in their chest, organizations
like schools feel the pain of an unresolved conflict
not just in the attitude and performance of those primarily
involved but in others who become involved by taking
sides in the conflict. The following illustration shows
in simple terms how this occurs.

This diagram shows how originally person
X and person Y had a conflict. In this case instead
of resolving the conflict, they each went to a friend
or colleague (x_ or y_) and shared this perspective
on the issue. This creates another dynamic where often
those friends or colleagues share the issue with others,
as indicated in the two squares, creating conflict
clones or other individuals who feel like they have
a conflict with the original X or Y depending on whose
perspective they heard. Unfortunately, no x_ or y_
can resolve this conflict. It can only be resolved
by the original parties (X and Y). A further unfortunate
byproduct of this dynamic is that each of the x_’s
and y_’s feel as though they have a conflict
with each other too, further reflecting the pain to
individuals who cannot resolve the issue since it is
not their issue.
It is this dynamic that divides the
professional staff of a school, creating a negative
culture where collaboration cannot be accomplished.
Any collaboration that occurs becomes of the “coblaboration” variety
described by Rick DuFour at a recent conference where
no real vulnerability or growth occurs. Instead what
happens is gossip, or sharing issues with no thought
of developing or listening to different perspectives.
A different perspective on conflict
In order to change this dynamic, conflict
needs to be viewed from a different perspective. In
lieu of the conventional view of conflict as being
something to avoid or fear, organizations that learn
to embrace conflict make these issues work for them
to build a closer and more collaborative staff. In
this manner, the issue becomes not so much conflict
resolution but conflict utilization. Underlying this
difference is the recognition that conflicts happen
and are normal, natural and healthy. In addition,
conflicts are critical to growth and change. In fact,
collaboration without conflict is accommodation and
is fundamentally dishonest.
A second perspective that is critical
to the effective use of conflicts to help an organization
grow is recognizing that the individual with whom a
person has a conflict is not the enemy but the best
asset in resolving the conflict. Another aspect in
the dynamic diagrammed earlier, is that each of the
individuals involved in sharing this conflict develops
a view of those who are primarily involved in the conflict,
assigning attributes such as “he’s a jerk”, “insensitive”, “stupid”, “uncaring”,
etc. These descriptors serve to distance that individual,
making him/her less available to assist in resolving
the conflict. Who wants to consult a “jerk” to
figure out what needs are in conflict? The resulting
dynamic becomes one where a “win-lose” perspective
is taken with no desire to understand the other’s
point of view.
In place of the perspective of the
other person as enemy, healthy organizations recognize
that the other person in a conflict is the best asset
for resolving the issue. If it is understood that conflicts
result from what is perceived as mutually exclusive
needs, then the only way for resolution to occur is
to talk about those needs and hear what is being said.
For that to happen, the counterintuitive approach is
to embrace the person who has the conflicting perspective.
This requires abandoning an oppositional ethic and
replacing it with an ethic of collaboration where each
person focuses their energy on addressing the problem
and not the other party. Seeing the other party as
an asset causes those in a conflict to reach out to
those with whom they have an issue, instead of avoiding
them and deepening and spreading the pain.
For individuals to effectively utilize
conflict for growth, the parties need to remember to
focus on the needs that they feel are not being met.
Again, this means a change in perspective from “it’s
their fault” to “this is what I need.” This
adjustment in perspective changes the focus of the
discussion from a defensive struggle where each person’s
defenses are triggered, to one where each is involved
in problem solving, focusing on conflicting needs and
looking for ways in which the needs can be met.
To summarize the difference in perspective,
it involves 1) valuing conflict, 2) valuing the other
person, 3) mutually defining the problem, and 4) collaborating
to resolve it. When principals inculcate these principles
in their staff members, they create the underpinnings
of a positive culture that will promote growth and
creativity. But how can this be done specifically?
Building a staff that heals itself
When working with schools where this
dynamic has become toxic, we use an approach that includes
four steps. They are:
• De-shame conflict
• Re-frame conflict
• Name the conflict
• Claim the conflict
Although these principles are used
to guide intervention, they also form the basis for
preventing conflicts from becoming debilitating in
a school or organization.
Step 1: De-shame conflict
Shame is a growth inhibitor whether
it occurs in our personal or professional lives. Shame
conveys the image of a person as being fundamentally
flawed or bad, rather than portraying a specific action
or behavior as problematic. Similarly, individuals
in organizations that have become overwhelmed and disabled
by conflict often feel ashamed. It is not uncommon
to hear those involved in such an organization saying, “you
can’t help us.” They feel that they are
beyond hope and are fundamentally flawed. When such
despair is present, intervention is needed.
Whether it is working with a school
where such a negative belief exists or trying to prevent
such a circumstance, principals must present conflict
as being normal, natural and healthy (Crum, 1987).
Conflict needs to be understood as a critical part
of the growth process. However, it is appropriate to
work with a staff to learn how to more effectively
handle conflict, and to create a “safe” setting
for dealing with the contentious and difficult issues
that are the hallmark of conflict.
One activity that can be used with
a staff to understand that conflict is part of the
natural growth of groups is to ask the staff to reflect
on times in their lives when they made changes and
to describe the role of conflict in those changes.
This reflection inevitably results in the realization
that some degree of conflict is almost always present
when changes occur, thus it is fundamental to growth.
Conflict creates the energy that makes a new direction
necessary and provides the insight to make that direction
a better one.
A second approach is to present the
diagram used earlier as a model for how conflict can
happen in organizations. The diagram is illuminating
and can help a staff see how critical it is to deal
with those who have conflicting needs rather than spread
the pain beyond the original participants. The following
diagram offers an alternative approach and illustrates
how to empower direct communication as a tool to avoid
conflicts becoming destructive. In this diagram, the
person shares a concern with a friend or colleague.
This action can be positive if it helps clarify the
concern and if the colleague refers the person back
to the individual with whom there is a conflict to
find resolution.

Principals are typically central to
conflicts in the organization. They make decisions
that cannot always be popular. So for this perspective
to work, principals must be equipped and ready to listen
and not be defensive when they are confronted with
an issue. Principals must model effective communication
and constructive conflict resolution. Establishing
and maintaining communication processes that invite
dialogue and are maintained even when a crisis does
not exist is also fundamental to utilizing conflicts
effectively. If dialogue only happens when conflicts
are broadly felt in the school, the issue has been
alive too long. In contrast, if there are regular meetings
between union representatives, team leaders, department
heads and support staff and the administration, issues
will be addressed more quickly and before the “pain
can be referred.”
Step 2: Re-frame conflict
The re-framing process begins with
some of the approaches already discussed. These approaches
create a different perspective on conflict. Another
fundamental aspect of reframing conflict, one that
is often difficult to embrace, is to view the other
party as an asset in its resolution and not as the
enemy. Therefore, the re-framing process needs to provide
opportunities to see the other members of the staff
differently.
A specific activity that principals
can use to create a more complete perception of faculty’s
qualities and interests involves having each person
fill out a 3x5 card with a statement of “something
that has happened in their lives, of which they are
proud, that no one in the room knows and that they
are open to sharing.” Participants should also
put their name on the card. These cards are passed
to the facilitator of the exercise. (Note: Administrators
should participate in this exercise even if they are
the ones facilitating). When all of the cards are collected,
the facilitator reads them, one at a time, to the group.
After reading them, it is the group’s task to
identify whom they think had that experience.
This exercise works on several levels.
First, by its design, it reveals something that no
one knows about the person. Second, it sets the stage
for each individual to be affirmed. Third, it creates
a dynamic where others can benefit and be affirmed
for accomplishing something that others think they
could have done. For example, if a person states that
they had a “minor league baseball contract,” anyone
other than the person for whom this is true who is
guessed as being the one who shared that has a moment
when they can revel in the thought that others saw
them as potentially being a professional athlete. It
can create a warm and supportive atmosphere even in
the most toxic situations.
Other approaches such as adventure
challenge activities (e.g., ropes courses) can reveal
aspects of a person’s character and create supportive
situations where individuals must work as allies even
though they may not have good feelings about one another.
Adventure challenge activities create the greatest
growth when the participants reflect on how they are
a metaphor for their working relationships. Problem
based learning exercises, where groups are given a
situation and asked to discuss how it could be addressed
can help show different aspects of an individual especially
if they are encouraged to view the situation from a
different perspective.
Another way of developing empathy and
understanding of others is to introduce a “shadowing” exercise.
One approach is to provide a random method of identifying
another person on the staff (e.g., cards with their
name on them that are circulated and selected blindly).
The task then is to observe the person whose card was
selected over a period of time (between staff meetings,
during a professional development activity, etc.).
During the observation, the observer is to identify
three positive qualities in this person including evidence
of how they demonstrated these qualities. These qualities
and the corresponding evidence are to be written down
and shared at the next staff meeting. The impact of
this strategy is to encourage people to look for the
good qualities even in those that they experience as
being difficult.
Step 3: Name and claim the conflict
When conflicts have been longstanding
in an organization, it can be destructive to more to
this step too quickly. First, safety of individuals
must be addressed in order to assure open and honest
conversation. By establishing an expectation that conflicts
will be handled constructively and teaching staff how
to best address them, these resolution processes can
become positive, growth-producing events.
There are several approaches that can
be used too resolve conflicts. Whatever the approach,
it is essential that it be taught and re-taught. Common
attributes include:
•Identifying positive qualities
of the other person and reasons why you need to resolve
the issue (helps to take the adversary nature out
of the conflict and establish the other person as
a resource.)
•Describing the issue in specific terms (focusing
on specific statements of behavior instead of descriptors
like “when you act like a jerk.”)
•Labeling the feelings experienced (helps to establish
the impact of this behavior.) The feeling statement
must not include “I feel like …” or “I
feel that …”. These beginning phrases
lead to an expression of thoughts not feelings and
are apt
to engender more defensiveness.
•Reflecting on what was heard until the first person
agrees that the issue is understood correctly. (This
helps to establish and understand the competing needs).
•Following the same process with the second person,
state a reason why this issue needs to be resolved,
and/or a positive quality that was observed in the
other person, a specific statement of his/her perception
of the situation as well as an expression of the impact
it had (a feeling statement).
•Restating what was heard until the second person agrees
that the issue is understood correctly.
•Brainstorming possible solutions that will meet the
needs of both parties.
•Agreeing upon a solution and agreeing to check with
each other at a specific designated time to see if
it is working.
A
staff can learn and practice this process. One way
to do so is to divide the staff into triads, two parties
in conflict with the third person being a facilitator
who monitors and makes sure each person stays with
the process. Each disputant would be given a card or
role that would describe a perspective they have on
a common situation. These competing perspectives form
the basis for the conflict.
Establishing some of the processes
suggested earlier, including regular meetings with
team leaders, department heads, union leaders and other
support staff could help assure that conflicts get
addressed quickly. Modeling constructive conflict resolution
skills is critical in making the effective resolution
of conflicts a part of the culture of the school.
Accepting that change is necessary
and a constant, necessitates also accepting that conflicts
will occur. Honestly preparing for their occurrence
by establishing processes and by educating the teachers
and support staff on how to handle them will assure
that they will not create a divided and dysfunctional
school culture but instead support a healthy culture
that utilizes conflicts as an opportunity for growth.
Reference
Crum, T. F. (1987). The magic of
conflict: Turning a life of work into a work of art. New
York: Touchstone.
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